If you are a business professional, chances are you have heard the term “Principal Register” or “primary registration” being thrown around in either legal or governmental conversations. While it may sound like a complex legal concept, it’s actually quite simple! Put simply, the Principal Register is a record of every trademark registered with the U.S. Patent and Trademark Office (USPTO).
Established by the Lanham Act in 1946, the Principal Register is a list of U.S. trademarks that have gained strong legal protection and exclusive rights to use the branded item are granted to the holder of the registered mark. The Principal Register includes trademarks, service marks, collective marks, and certification marks registered with the USPTO, so if you are looking to register something with the USPTO you may want to familiarize yourself with the process to get your mark listed on the Principal Register. Any trademarks registered with the USPTO are listed on the primary register.
The Advantages of Registering on the Principal Register
In addition to providing legal protection for your trademark, there are several other advantages to registering your trademark on the Principal Register. These include:
- The potential to create geographical exclusivity for your trademark.
- The ability to recover treble damages and attorneys’ fees in an infringement lawsuit.
- Increased public awareness, as trademarks on the Principal Register are easily searchable.
- The option of obtaining additional registrations in foreign countries or at the state or common-law level.
An Example of a Trademark on the Principal Register
One shining example of a company that has secured its trademark on the Principal Register is clothing company American Apparel. Founded in 1998 and now with over 1,000 stores worldwide, American Apparel is the quintessential example of a company that has effectively utilized trademark registration and protection. American Apparel was able to acquire its trademark on the Principal Register in 2000, when the original registration was accepted by the USPTO.
By filing for and receiving registration for their trademark on the Principal Register, American Apparel was able to protect their brand from potential infringement lawsuits and build an empire that is now recognized worldwide. This example goes to show the power of registering your trademark on the Principal Register.
Conclusion
The bottom line is, registering your trademark on the Principal Register is a smart move that every business professional should consider. By registering your trademark on the Principal Register, you can gain valuable legal protection, as well as additional benefits such as potential geographical exclusivity and increased public awareness. Even large, successful companies like American Apparel have benefited from having their marks listed in the Principal Register, so it’s definitely a worthwhile investment.