What Is an Implied Warranty and What Does It Mean for Businesses?

There are many legal terms and concepts that are specific to the business world, and understanding them is important to ensure your business is compliant with the law. One such concept is that of an implied warranty, which any business providing goods or services to customers will need to be aware of.

What Is an Implied Warranty?

An implied warranty is a statement made legally, usually in the form of a promise, that any goods or services meet a certain standard. This standard is assumed by buyers/consumers that the goods are fit for their intended purpose and are of satisfactory quality. The goods or services should also be as described and come with all relevant guarantees. If any of these standards are not met, the purchaser may have the right to pursue a legal claim and obtain either a repair, replacement or receive a refund.

Does Your Business Need to Comply With Implied Warranties?

The answer to this is yes – business owners are legally responsible for any implied warranties that they provide. In many countries these warranties are provided on a national level, while some countries also have laws that offer specific protection for consumers. In terms of warranties and guarantees, this means that businesses must adhere to their agreed terms and follow the relevant laws when it comes to supplying goods or services. Of course, businesses can also choose to offer additional warranties and guarantees as a selling point, but this decision should be taken carefully with the relevant legal advice.

What Are the Benefits of Implied Warranties?

By understanding and complying with the law, businesses benefit in a number of ways. Primarily, they can avoid potential legal claims and any associated costs. They also benefit by providing customers with an assurance that they will be satisfied with the goods or services they buy, meaning happier customers and improved customer retention. Finally, understanding and complying with the law also sends the message to consumers that you take the satisfaction of your customers seriously, and this can lead to greater trust and loyalty.

Summary

An implied warranty is a legal statement made that any goods or services meet a certain standard and it is a responsibility of any business providing goods or services to comply with it. This legal requirement serves to benefit consumers by ensuring they receive products that are fit for their purpose, are of satisfactory quality and are as described. Businesses can also benefit by taking this legal requirement seriously, as it can produce happier customers, better customer loyalty, and improved trust.