A merger is the unification of two or more entities, creating a single, unified entity. Mergers are divided into two categories: vertical and horizontal. Vertical mergers combine two or more companies that occupy different positions on the same production chain, such as a supplier and a customer. Horizontal mergers involve the fusion of two companies occupying the same production chain, such as two identical manufacturers. Mergers can be friendly or hostile, depending on the respective parties’ interests and corporate strategies.
The Benefits of a Merger
Mergers benefit both the companies unifying and their respective shareholders. Companies that merge have the potential to increase efficiency, reduce costs, and become a larger market player. Merging can also help eliminate overlapping departments, which saves money and opens up opportunities to make the unified company more profitable. Finally, a merged entity may be able to capitalize on the talent and resources of both organizations.
Examples of Recent Mergers
Over the past year, mergers have been on the rise. Notable mergers include AT&T/Time Warner, Disney/Fox, and GE/Honeywell. AT&T acquired Time Warner, which resulted in a new media empire valued at almost $170 billion. Disney purchased Fox in a $71.3 billion acquisition. Finally, GE acquired Honeywell in a $45 billion deal.
Factors Affecting the Merger Process
The merger process requires a significant amount of due diligence on both sides. Larger organizations require additional consultation with legal counsel and other financial advisors to ensure their interests are adequately protected. Additionally, both parties must consider the potential antitrust implications of the merger and if it may allow either company to hold an unfair competitive advantage. A pre-merger valuation must also be conducted in order to determine the share exchange ratio of the new entity.
The Potential Impact of a Merger
The potential impact of a merger cannot be understated. Mergers can produce incredible value for the two companies in terms of efficiency, cost reduction, and size. However, they also require significant resources and consultation prior to executing the official agreement. By understanding the definitions, benefits, and impacts of a corporate merger, parties can structure a merger that is beneficial to all parties involved.