Monopoly is a term used to describe a market structure in which a single company or entity holds the majority of market share and therefore has substantial control over the prices, production, and distribution of goods and services. That single entity becomes the dominant force in the industry, as it has the most control over pricing. Monopoly may be caused by a few different things such as barriers to entry in the industry, a company using its resources to buy out competitors, or a very large company-owned brand producing a product or service that can’t be easily replicated.
Impacts of a Monopoly on Businesses and Consumers
A monopoly can have serious impacts on both businesses and consumers alike. For one, a monopoly can lead to higher prices for consumers because the company may be able to exploit its power over the market and raise prices without competition. Additionally, because there are no other businesses competing for sales, a monopoly may not need to make changes or improvements to their products or services to remain in charge. This means that consumers may be stuck with outdated or low-quality products that they are forced to buy because of scarcity.
On the business end, a monopoly can hurt small businesses or independent vendors that once were in competition with the dominating company. Additionally, because the dominating company is able to keep prices high, any other businesses that enter the market may struggle to stay afloat.
Notable Examples of Monopoly in the Business World
One of the most infamous examples of a monopoly is Facebook’s stranglehold on the world of social media. According to a 2020 study, Facebook owned an 83% market share of all social-media visits and traffic. This means that most consumers, when they want to go onto social media, turn to Facebook or one of its subsidiaries like Instagram or WhatsApp.
In terms of the retail industry, Walmart is another example of a monopoly. As of 2018, Walmart held 22% of the entire retail market in the United States, with no other store holding more than 10%. This means that Walmart is essentially the only dominant force in the U.S. retail industry and as such, can effectively dictate prices and offers.
Conclusion
Monopoly is an important economic concept to understand for business professionals. Knowing how a monopoly can affect both businesses and consumers is key in understanding the overall market and how it is shaped. In taking a closer look at two of the most infamous examples, Facebook and Walmart, one can gain a better understanding of how powerful a monopoly can be.