Are you in the business world and don’t know what a “blind tiger” is? You’re not alone. The phrase has been around since the 19th century and is used (in legal terms) to describe an illicit or unlicensed venue or enterprise engaging in the selling of alcohol (illicit or unlicensed bars, taverns, and sometimes social clubs). The phrase blind tiger is also seen in the modern day to describe or refer to a perk or something that is given away for free that is tied to a larger purchase.
The Origins of the Blind Tiger
The phrase “blind tiger” comes from the term “blind tiger show.” The blind tiger show originated in the United States in the 19th century as a way for saloons to sell alcohol without a proper license – which was often expensive or difficult to get. Showmen would bring in a live tiger (or other exotic animals) with the promise of entertainment, but in reality, they were selling alcohol to the audience. This practice of ‘buy something to get something for free’ is still used in businesses today.
Blind Tiger in Modern Parlance
In the modern business world, “blind tiger” is often used to describe an offer that suggests you buy something to get something for free – like buy one get one free items, or “free shipping” with a purchase over a certain amount. While this is not illegal, it is something to be aware of in order to be competitive in a market. It can be a form of marketing that gets people to spend more money, or encourage them to buy more than they originally intended.
What Does a Blind Tiger Mean for Your Business?
It is important to understand what the term “blind tiger” means in the modern business world to help your business stay competitive. In a competitive marketplace, having promotional offers that incentivize customers to purchase more can help build customer loyalty and increase sales. It is also important to make sure these offers are aboveboard and are not promoting any illegal activities.