Overbooking is a common practice in the travel and hospitality industry. It involves booking more passengers than can be set on a flight, on a cruise, or in a hotel room, with the expectation that some passengers will not show up. This creates a “buffer” of extra passengers for the company.
Understanding overbooking is important for businesses in the travel and hospitality industry, as it can be a great way to maximize profits. But it can also be a source of serious legal and financial liability and reputational damage if not managed with precision.
What Can Happen With Overbooking?
One of the biggest issues with overbooking is that it can lead to customers being denied boarding when they arrive to take a flight. Many airlines have implemented a “no show” policy wherein they automatically cancel reservations of passengers who do not show up at least 15 minutes before a flight. This can leave stranded passengers who have no flights to take, disrupting travel plans and causing inconvenience.
Another potential issue with overbooking is the potential for litigation in case of discrimination or a breach in contract. Many states and countries have enacted laws to protect passengers who suffer losses due to overbooking. Airlines and other travel-related businesses need to be aware of any potential legal issues related to overbooking and take necessary measures to minimize risk.
How to Manage Overbooking
The key to successfully managing overbooking is to make sure that the company has a policy in place. This should include a detailed process for handling “no show” passengers as well as a procedure for dealing with any disputes or potential legal issues. Airlines and other travel-related businesses should also consider implementing a system that tracks passenger updates in real-time and takes measures automatically if the number of passengers exceeds the capacity of the flight.
Successfully managing overbooking requires a delicate balance between maximizing profits and protecting customers. By taking the right steps, businesses in the travel and hospitality industry can make sure that they are staying within the bounds of the law and ensuring the safety and satisfaction of their customers.