Have you ever heard the term “copy” before, but weren’t sure what it really meant? In its simplest form, copy is a duplicate of something – be it physical or digital. This could include a book, an advertisement, or even a digital file.
Copy has an important role to play in the legal world, particularly when it comes to copyrighted materials. Copyright laws exist to protect works and ideas from being copied without permission of its creators. Even if you make just one copy of something, there are still legal implications which can bring about lawsuits.
Copy also plays an important role in marketing. Companies often create taglines and advertisement designs for their products and services to create their brand identity. Each piece of marketing material should have its own copyright attached to it, in order to prevent anyone from copying its original design and concept.
Copy can also refer to multiple copies of a single item. For example, a publishing company might use copy to refer to the number of copies of a book they are printing. Similarly, if someone is making a duplicate of digital file, they might refer to it as copy.
Copy is a powerful tool in legal and marketing contexts, with some even referring to this art as one of the most powerful marketing tools. Thus, knowing the nuances of copy is key to becoming a successful lawyer or marketer.