Distribution is a term used frequently in business, but what does it actually mean? In short, distribution is the process of getting goods from the point of production to the point of consumption. It involves storage, transportation, and delivery of the goods. In other words, it’s how a product makes it from the manufacturer to the consumer.
Regardless of the type of product or business, there are a few main steps in the distribution process. First a product is created either by the company itself or a supplier. The product is then typically warehoused to await orders. When orders have been placed, they are shipped out from the warehouse to a retailer or a customer, depending on who placed the order. Finally, the product is sold to the consumer and the profits are returned to the producer.
Examples of Distribution
A great example of distribution in action is Amazon. When you place an order online for a book, Amazon’s distribution processes are activated. The book is taken from the warehouse and shipped to your address. All of this happens within hours, and is a classic example of distribution in the digital era.
Another example is food distribution. Many businesses specializing in food production outsource their distribution to third-party companies that specialize in moving large quantities of food around the world in a timely and efficient manner. This is how food can travel thousands of miles and land on your dinner table in a matter of days.
Conclusion
Distribution is an important part of any business, but especially in an increasingly digital world. It is how goods both tangible and digital, are moved around the world quickly and safely from the point of production to the point of consumption. The logistics of distribution are an integral part of any company’s success.